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For the First 50 Proud Non-Nerds

Let's be honest for a second.
Are you tired of spending more time editing the generic blandness out of AI's work than it would've taken to do it yourself?
You know the frustrating loop. You give AI what you think is a perfect prompt. The result is a bland, "template-y" first draft. You spend the next hour trying to fix it, only to get more frustrated and end up doing it yourself.
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It's the quiet disappointment of knowing this tool should be a game-changer, but for you, it’s just… okay. You feel stuck on a plateau, producing mediocre work just a little bit faster.
Meanwhile, some smart professionals have figured something out.
They’re not just using AI. They’re directing it.
They have stopped tinkering with one-off prompts and started building simple, repeatable ways to get things done. Their work is so good, their colleagues are left wondering, "Wait, how did you even think to do that?"
They aren’t seen as someone taking a shortcut. They’re seen as the strategic thinker who designed a smarter way to get the job done.
The difference isn’t that they’re more technical.
It’s that they have a better approach.
When AI exploded onto the scene in 2023, I saw its potential immediately. As the CEO of a 50-person company, I didn't just encourage my team to use it—I made it a core part of our strategy. I directed my leadership team and all our employees to get on top of it, fast.
The results were staggering.
We didn't just get more efficient. We fundamentally changed how we operated. Our account managers, who used to spend hours writing briefs for emails, were now creating them in 10 minutes. We nearly replaced our entire copywriting team with a few skilled writers who could direct AI.
I've seen this happen again and again, with sales teams, finance departments, and even my wife—a high-performance doctor and proud non-nerd—who used AI to write her first bit of code to solve a problem she’d been stuck on for months.
The breakthrough isn't about collecting more prompts. It's about learning the leadership skills to manage AI effectively. And I'm going to personally guide you through it.
I'm inviting 50 Founding Members to join me for a live 7-Day AI Workflow Challenge and an exclusive 4-week group apprenticeship.
This isn't another video course. This is a hands-on, implementation-focused experience where we will build a real, tangible asset for your career, together.
I’ve been leading teams since 2006. If there's one thing I know, it's how to get great results out of people. You have to teach them, give them resources, be crystal clear about your expectations, and check their work. It's an apprenticeship.
AI is no different.
It’s like an employee with unlimited potential but no context. If you just give it vague instructions, you’ll get bad work. But if you manage it—if you provide clear examples, give feedback, and refine the process—the results are astounding.
You do the same work you’d do to train a new hire, but the payoff is an asset that works at lightning speed, with perfect consistency, forever. That's the approach I'll teach you.
Nikola, an email marketing expert I've worked with, saw this firsthand:
Before, briefing a simple email took 45 minutes. With the approach Heath taught us, we can brief out three or four in that same amount of time. For simple tasks, it has tripled our output. For more complex emails, it's still a 75% time-saver. It's an awesome tool once you learn how to manage it.
This is a one-time opportunity to get in at the lowest price I will ever offer. The first group starts Monday, November 3rd.
Working directly with me, you will get:
To keep the first group small and focused, this founding member offer is strictly limited.
My career wasn't built on tech theory; it was built managing a €1B+ P&L at Sony and leading a 50-person company as Managing Director. I approach AI the same way I approach any business challenge: it's a tool that must be managed for tangible results. I've personally trained hundreds of professionals, and I'm here to teach you the same battle-tested leadership framework that turns AI into a strategic asset.
When you explain it, it seems so obvious. But to try to figure it out by yourself... you just don't get there.
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You have two paths forward.
Path One: Continue with the "prompt and pray" approach. Keep tinkering, feeling that nagging frustration, and accepting the professional cost of producing "good, not great" work.
Path Two: Invest one focused week in a proven approach with direct, personal support. Join a community of proud non-nerds who have chosen to become the strategic thinkers who direct AI, not just the users who are disappointed by it.
This is your risk-free opportunity to claim one of the 50 founder spots.
Try for free until November 10th.
If you're ready to stop being frustrated by AI and start creating work that makes your colleagues ask, "Wait, how did you do that?"... then click the button below to claim your spot.
Offer Closes Sunday, November 2, at 11:59 PM. Try for free until November 10th.
The question isn't whether you'll use AI…
It's whether your results will be impressive.